Lucy Jeffrey is the founder of Bare Kind and co-founder of Candid Founders. Bare Kind is her main business, selling bamboo socks that help save endangered animals by donating 10% of the profits to save the animal on the socks. The company was founded in 2018 and is a certified B Corp. Candid Founders is a Youtube channel and B2B marketing agency that helps brands row on wholesale marketplaces such as Faire.