Ishbel Hughes-d'Aeth is the principal product lead at Datasparq. She has 15 years of experience designing and delivering high-impact, user-focused AI and data products. She’s worked at companies such as EDF, where she led the data and analytics team, innovation team and AI team in the EV unit. Her work has delivered efficiencies that have led to multi-million pound benefits and a significant reduction in waste, energy, water and CO2. Her passion lies in creating sustainable, ethical and innovative solutions that drive positive change for people, the planet and profit alike.