Fiona Humphries PIEMA has over 20 years of experience in the sustainability world, including managing certification standards for tourism hotels and developing an ethical trade standard for the food sector. She has also worked in sustainable development roles in the public sector and now works for Sipsmith, where she is currently managing its B Corp re-certification in support of its sustainability strategy – ‘Crafting a Better Future’ – together with overseeing its carbon footprint, supplier engagement and its annual impact report.