With a career spanning Professor Puzzle, Made.com, Joseph Joseph, Ann Summers, and MOO, Chi brings diverse expertise across the furniture, toys, homewares, and lifestyle sectors. Currently the Quality and Sustainability Manager at Wild Cosmetics, Chi leads end-to-end quality assurance and the brand's sustainability strategy, including the management of GHG emissions reporting. Expert in operational integrity, he is currently spearheading Wild’s recertification to B Corp v2.1 standards. His technical background includes extensive experience in value chain visits, risk management, and specialised certifications such as FSC, ensuring environmental responsibility and quality assurance are deeply embedded within the global value chain.